In today’s world of instantaneous results, where e-mail, faxes and overnight delivery have become a staple of our society, business seems to be moving at the speed of lightning and thunder. In addition, the everyday entrepreneur and business owner has become buried in a sea of competitors clamoring to steal your customers, your market share and your profits.Have you ever heard the saying “Out of sight, out of mind”? Well I rest my case when it comes to being visible in your marketplace and to your prospective customers or clients.Each Competitor Is Ringing Their Own BellEach competitor is ringing their own bell claiming to be the best, to have better quality, a higher level of service or the superior product. So how in the world do you break away from the pack in a clarifying and resounding way that clearly makes you stand out from the herd on the crowded pathways of commerce?There Is One Clearly Superior Formula There is one clearly superior formula that the highly successful companies have figured out and that you can use too. What these companies know is that this one extremely valuable strategy can elevate you and/or your company, product or service as the recognized industry leader.It Is Called Branding  Branding is the technique you use to position yourself and/or your company as the expert in the industry. Branding is a strategy you can use for building an industry or market image for a person, a company, a product or a service. You possess some level of value or expertise in your field or industry that you should become known for.By Promoting Yourself As a Brand Name By promoting yourself as a brand name in the market place, you develop an intangible asset that is extremely valuable. When you do this, you are essentially creating a visibility and credibility for you and your company that distinguishes you from the competitive pack. It gives you an edge and makes you distinctive and unique. By the way, that is probably the most fundamental element of business and entrepreneurial success.Stop And Think About It For a MinuteStop and think about it for a minute. Profitable branding occurs for famous actors, politicians, athletes, company CEOs, etc. For instance, politicians construct a platform on which they build their campaign and public image.They focus all their energy and attention on a few key issues and the one essential media message that delivers a result that people can understand and identify with. That way with enough repetition, their target audience will know what they stand for and it will become their brand.Branding Also Occurs For Companies And Their ProductsWal-Mart, Nike, Microsoft, Coca-Cola, and many other companies pour millions into advertising so we will recognize their products as helpful, productive, tasty, nutritious, reliable etc.Many of us have become very loyal to these companies and their branded products and wouldn’t think of buying anything else. In fact, the manufacturers count on exactly that.A Service Can Be Branded As The IndustryStandard Or LeaderA service can be branded as the industry standard or leader. How about Kinkos? If I needed copies quickly or any multitude of office-type services, I’m going to Kinkos. They’ve established that they are the office support team for the small business person.Of course, a company can brand itself by promoting itself as the leader in its field or market or industry. Take Disney for example. Mickey Mouse represents a lot more than theme parks, cartoons, and movies. Disney has branded itself as a family entertainment company.Parents can feel comfortable they can choose anything that’s Disney and feel safe it will be wholesome entertainment. That’s important to many people and they will be loyal to the Disney brand for that reason.Your Objective Is…Your objective is to establish your company and your product/service as the go to “Brand” in your business or industry. The fundamental secret of this formula is that branding is about making a promise to your marketplace – the promise for predictable results.Therefore, you must have a quality name that telegraphs a result if possible, a “Branding Solution Message” that communicates a benefit, a quality product or service and a reputation for consistently delivering a higher than expected level of service. For if you have that, you’ve got an awesome brand and the rest is just a matter of marketing.While powerful, this strategy is just the tip of the marketing iceberg. When you unleash these methods alongside other equally powerful business building techniques, you’ll unleash a powerful combination of profitability strategies. And it all starts when you claim your free video training (a $97.00 value) at http://www.ProfitableBranding.com . Get it now before this offer expires.

A brand is the unique identity that a company creates for its business. This brand identity plays a vital role in earning the trustworthiness among the clients to purchase the company’s product or service. Branding is an efficient and easy way to approach the client’s in a market place. It connects to your target audience and strengthens the customer loyalty.Building a corporate brand identity is not an easy task. It happens only after years of consistent business, customer credibility and maintaining persistent marketing strategies. A formation of a brand foundation layer happens when the customers benefit from innovative products or services, engaging content, creating a unique business model and delivering high quality services.A brand is defined by its name, colour combination, design, slogans, symbol and lot more combinations. A corporate branding company will focus on developing integrated branding features to enhance their public contact. Corporate branding incorporates features such as logo, brochure, catalog, flier, business card, letterhead, colour palette and tagline.Take a look at the different ways of branding a business.Remarkable Logo:A logo is a visual symbolization of your company that should create an everlasting impression on the client’s memory. People should target on creating a unique logo design that creates yourself as an established enterprise and maintain a reputable position for your company that attracts more clients. A tremendous logo will strike the customers’ memory when they think of a product or service.Well-designed Brochure:A well-designed brochure is the foundation of setting up an effective business strategy. A brochure gives the complete description of a company’s product or service. A brochure design and quality acts, as a promotional tool that creates a quest amidst your target audience. It is easily portable and efficient marketing tool to withstand the cut-throat competition in the relevant field.Single page Ad-flyer:The flyer is a cheap and efficient promotional tool. Most of the branding companies opt flyer as their marketing tool because it requires very less cost and it’s easy to produce. The flyer embraces attractive offers provided by the company that hooks the customers to purchase their product or service. Some special festival offer flyers may result in an unexpected hike in product sales.Professional Business card:If you’re a job-seeker, entrepreneur or representative of any organization, then a business card is the most significant spectrum in your career which makes you professional among the plenty of other competitors. A business card portrays yourself and leaves an impression on your clients that reflects your business motive. There are several branding companies that give you the perfect business card that look and feel great.Stylish Letterhead:A professional letter-head style sets you apart from the large pool of competitors. It represents your corporate image among your potential customers. If you have an extra-ordinary letter, then certainly people will consider your product as a quality product. A branding company can boost your corporate image among the clients.Informative Catalog:A catalog is used by several industries because of the extensive advantage it provides. An informative catalog benefits the customers with detailed description of the product, including product photographs, services and price details effectively. The catalog will be kept safe if it’s informative and printed with high quality. The catalog is a simple and effective marketing tool.Conclusion:A brand interacts with the customers in all aspects, whether a logo or brochure, it delivers the motive of a business. People get attracted by these brand images or messages and emotionally get in touch with a product or service. A company’s image is highlighted by its stationary designs which include logo, brochure, business card, letterhead, etc that creates a space for your company and identify your efforts in developing quality products. This corporate identity creates a revolution in your business by increasing the number of sales.

Have you ever been at a four-way intersection, clearly marked with stop signs, and no one seems to know who should move next? You can see their faces, with expressions of everything from bewilderment to outright anger, even indignation.I can tell you, some of my best Zen lessons have come while driving. It’s one of the day-to-day situations where I come in contact with, and get to observe, the most varied types of people, all involved in their own activities, with their own places to go, and their own ways of getting there.I am reminded of an experiment I heard about where the traffic signs were taken down from a neighborhood intersection for a year. Against common logic, what they found was that the number of accidents actually decreased dramatically from the previous years when the signs were visible. They found that not only did people become more responsible for their own driving, but that they showed more politeness and courtesy to others as well. Stories like this renew my faith in humanity. And as always, there are deeper lessons here.Going back to the experience at our own intersection, we see how people show their character by the way they conduct themselves in confrontations. And based on others’ behavior, we decide that we like them or don’t like them.____________________”Branding is like being at a crossroads from where you are in business now, and where you’d like to go in the future.”____________________And when we realize how giving or taking the right of way is really a power play, we come to understand two things. The powerless person needs to take the right of way, while the person with power is confident and free to give way to others. In a way, powerlessness equals neediness. The powerless person, in a hurry to get through the intersection, causes wrecks and ill will. The person with power brings order and a sense of appreciation.Recklessness in advertising, be it from a poorly planned message to an outright faux pas, usually requires more expensive PR and damage control on the back end. A powerful Image is one that is well thought out, deliberate in its delivery, and able to build steadily on a memorable Identity from the start.What’s more, Branding is like being at a crossroads from where you are in business now, and where you’d like to go in the future. You might be thinking of what might be waiting for you down the road. You may be very mindful of your goals, your agenda, and may even be in a hurry to get there. But what about the others you’ll meet at the same intersection, those with whom you cross paths: your customers, market, competition?There’s an old saying that goes “Stiffness breaks; fluidity bends.” When we try to take away from the competition, we meet with resistance and conflict. Our competition will respond with the need to take us down. Instead, imagine giving your competition the space they need to do what they do, especially if they’re wrong, or not as good at what they do as you. By staying out of the way, you won’t become involved in their wreck.In the same way, rather than trying to get what you feel you need out of your customers, think about giving them the opportunity to move forward with what they should naturally want from you. I was taught a very important lesson by a mentor of mine, many years ago. “Don’t sell. Help your customers make a decision.” In other words, give your customers what they need to move forward, and not only will they thank you for it, they’ll be more inclined to buy from you.So, let’s ask ourselves: between the taker and the giver, which person is in control? Of themselves? Of the situation? Which person has the stronger Brand? When you find yourself at the crossroads of your business’ future, which person do you want to be? The one in control or the one acting at the whim of others?Yours should be the Image that is deliberate, well thought out, offered with intent, and a confident, powerful smile.